In this project of the “Keep it Quiet” signage, we added a touch of humor rooted in heritage because as they say, a small laugh won’t harm.
Boutique Group, a hospitality company fully owned by the Public Investment Fund (PIF), specializes in transforming historic and cultural palaces into ultra-luxury boutique hotels.
We developed a proposal for their hotel room signage, collaborating with an illustrator to design distinctive characters. Each signage piece was further elevated by integrating authentic Saudi craftsmanship, drawing from artisans across different cities, ensuring that every detail not only guides guests but also reflects the richness of local heritage and artistry.
